Description: In a regular HTML-based webpage, from the time the webpage is loaded in the browser and every time a user clicks on a link, a page is loaded and a new impression is made on the ads. When your business is online and part of your revenues come from ad-impression and earnings per leads, every time a webpage is refreshed means a new impression and eventual revenue in your end. Online companies, for example Google offers incentives for web creators and administrators for ad impressions.
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